What is SEO?

To really boost your organization’s website, search engine optimization will be your best friend. Search engine optimization, known as SEO, is the process of improving your website to “increase its visibility for whatever search engine you utilize,” which includes Safari, Google, Bing, etc. This makes your site easily findable and oriented to rank higher on the search engine page.

Source: HubSpot

How Can SEO Help Your Nonprofit Organization?

So why is SEO so important? The amount of articles and information out there is enough to validate its importance! There are a couple reasons to make small modifications to your website and consider incorporating SEO tactics to support your website:

  1. Staying Competitive: think about what value your organization has to offer. These specifics can set you apart from the level playing field that is website visibility and SEO.
  2. Generate Local Interest and Support: SEO ranking (specific placements on search engines) can help to bolster your organization so those outside the organization generate awareness and interest. This can lead to getting support from these individuals or other organizations!
  3. Helping People Understand: make sure your organization’s message and content is clear because users generally start to click out after reading content that is difficult understand right away. The best practice is to put your nonprofit’s information front and center, such as what you do, mission and values, who you help, and how to support, to ensure readers’ instant connection to your organization’s mission.

Best SEO Practices

There are easy practices to implement that will encourage SEO and optimize your organization’s website when searching for events, education, fundraising campaigns, volunteer opportunities, or happenings surrounding your mission. Here are a few tips and tricks your organization can utilize:

  1. Use Relevant Keywords: think of what words one would look up regarding your organization’s services. Incorporating keywords relating to these activities in descriptions, headlines, links, and body copy will help in terms of SEO. It can also help leverage local SEO when you incorporate specific keywords relating to your organization’s city or unique attributes.
  2. Keep Your Website User-Friendly: good SEO health is important here because you want to ensure the user has a seamless website experience. Getting rid of pop-ups, optimizing the website for mobile devices, and making sure it is clear, consistent, and usable will be something to keep in mind.
  3. Create Quality and Focused Content: the organization’s content should demonstrate the expertise when it comes to the specific mission it wants to carry out. Asserting authority and trustworthiness within your organization will entice users to continue returning to your website and consuming its subject. In addition, the more specific content, the more of a possibility that search engines will pick up keywords to make it easier for users to find your content.

What Next?

SEO is all about helping search engines understand and present your website’s content. These tactics can be applied to sites small and large and are incorporated for a higher chance of SEO ranking.

Get in touch with us so we can help get your website ranked!